Modern Urban Sensory Experiences, MUSE, is Harlem's first fragrance house. Founded in 2017 by creative director Kimberly Waters, MUSE specializes in the retail sales, brand partnership, and product development/consultation.


We offer a curated and exclusive list of niche fragrances from global, independent, and emerging brands. We  use our platform to partner with unique brands seeking to expand their brand identify within the U.S market. And, we assist  in the development of fragrance related projects for large companies and boutique businesses. 


Our goal is to offer a versatile and diverse approach to fragrance, while simultaneously, focusing on on the intersection of fragrance, culture, and individual lifestyle. 


We believe that fragrance shouldn’t solely be about trends, designer labels, mass commodity, or celebrity endorsements. Instead, it should be about a LIFESTYLE- the MUSE lifestyle - which is about accentuating your personality, while  promoting inclusivityauthenticity, self-assurance, and emotional connections to scent. This is our mission and this is what we stand by. 

Brand Partner

Maya Njie Perfumes, London England 

Kimberly Waters is the founder and creative director of Modern Urban Sensory Experiences. She is the first African American woman to start her own independent retail company.

Since 2010, she's been active in the New York City luxury perfume space working with globally recognized brands and retailers like: ByKilian Luxury Perfumes, COTY, Estée Lauder, and Saks 5th Ave.


Whether she's visiting perfume shops in Paris, attending industry trade-shows in Italy, smelling spices in Morocco, learning the history of fragrance in Grasse, touring patchouli farms in the Seychelles Islands, or networking with other enthusiasts in New York City and abroad, Kimberly makes connecting people with fragrances an integral part of her lifestyle and business.


Based in Harlem, Kimberly is committed to being a reputable and reliable voice in the luxury fragrance industry, while building her company organically and pursuing her passion of converting urban America one fragrance at a time. When she is not working on MUSE, she is balancing a career and doing meaningful work within the Healthcare industry.

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